Outshine competition with a brand that is unique, relevant, compelling, and aligned
What We Do
Strategic Brand Development
Emotionally inspired and intellectually ignited
A strong brand can strengthen the position of your business and generate more revenue. At the core of every strong brand is a strategic foundation, which serves as a roadmap for all brand and marketing-related activities.
A brand foundation is a set of elements that strategically define and position a brand. By establishing a strong foundation, companies can create a compelling and cohesive brand that drives success. Some of the elements that make up a brand foundation include: company vision, mission, values, brand purpose, positioning strategy, unique value proposition, key messaging for the target audience, brand personality traits, and visual identity.
Your brand foundation is used to develop your brand identity and applied to all brand assets (ex website, marketing collateral, social media, corporate templates, etc).
Gain market insight and uncover business opportunities
Explore new perspectives and (re)define your ideal consumer for target strategy
Create a competitive edge through brand positioning
Cultivate your unique proposition to compel consumers
Update your brand image to be portrayed as a premium service provider
Refine/Rejuvenate your brand identity to be more compelling
Walk away with a custom framework for all your brand and marketing-related activities
You will be guided through a series of collaborative workshops using a design-thinking methodology to uncover perspectives, facilitate ideas, and align key stakeholders. Lots of ideas and thoughts will be sparked, you will gain a new sense of potential and clarity for your journey.
Whether you're a young business/ startup aiming to grow or a mature company embarking on change, Bright Brands can help you achieve your goals through strategic brand development. Catering to premium service-based businesses who may be seeking:
Business growth: You aspire to expand your business, widen your customer base and grow revenue
Rebrand/ Brand refresh: you have an outdated image that doesn’t resonate or appeal to today’s consumer, you need a brand refresh, or perhaps your company is changing direction and needs to update the brand to be cohesive and aligned
Differentiation: you are competing in a saturated market, and it’s hard to capture your ideal consumer’s attention, you need to crystalize your unique value proposition and drive brand appeal
Strategic direction: you are seeking clarity and guidance to develop the path forward for a brand that aligns with your vision and supports your objectives
Bright Brands empowers you with strategic brand development to drive success, at any stage of your business journey. Moreover, using a design-thinking approach, we are industry agnostic, as we methodically draw insights from your knowledge and other relevant data. We approach each challenge with a fresh perspective and our diverse range of experience fosters innovation.
Book a discovery call if you are ready to unlock the full potential of your brand and pave the way for a brighter future.
Shine through with unique value
Go beyond storytelling and design an offering or experience that truly matters. Unlike typical branding agencies, we’ll develop a value proposition through business design to make a meaningful impact.
Captivate your target audience
Shine through the competition with a unique business differentiator
Enhance customer experience and foster loyalty
Reimagine your offering and new ways to drive value
Supercharge business value through brand experience and customer delight
"I help businesses improve their brand to grow revenue and achieve success. I believe we all have unique strengths and unlimited potential. My aim is to help you discover opportunities, unleash your potential, and create a brighter future.”
An established B2B manufacturer wanted to grow its business and refresh its brand. See what we accomplished.
What Clients Say
"Ashley is an incredibly talented marketing, analytics and business strategy professional. I have had the pleasure of working with Ashley on a couple of client engagements as well as utilizing her as our own CMO. Ashley has a unique talent of being able to combine business strategy with marketing strategy, and then designing and executing plans that coincide with the strategy. Ashley's knowledge, skillset and experience is beyond her years: she has brought so much value to every co-engagement we have had. I look forward to future engagements and highly recommend Ashley." -Cammy Smith, CEO Integrated Equity Management / Founder Revive Consulting