Strengthen your business with a brand that is unique, relevant, compelling, and aligned
FOR SERVICE-BASED BUSINESSES
a custom framework for success
Establish your
Brand Foundation
A strong brand can strengthen the position of your business and generate more revenue. At the core of every strong brand is a strategic foundation, which serves as a roadmap for all brand and marketing-related activities.
A brand foundation is a set of elements that strategically define and position a brand. By establishing a strong foundation, companies can create a compelling and cohesive brand that drives success. Some of the elements that make up a brand foundation include: company vision, mission, values, brand purpose, positioning strategy, unique value proposition, key messaging for the target audience, brand personality traits, and visual identity.
Key Advantages
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Gain market insight and uncover business opportunities
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Explore new perspectives and (re)define your ideal consumer for target strategy
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Create a competitive edge through brand positioning
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Cultivate your unique proposition to compel consumers
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Rethink your offering and imagine new ways to drive value
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Refine/Rejuvenate your brand identity to be polished and magnetic
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Walk away with a framework for all brand and marketing-related activities
Approach
You will be guided through a series of collaborative workshops to uncover perspectives, facilitate ideas, and align key stakeholders. Lots of ideas and thoughts will be sparked, you will gain a new sense of potential.
Client Profiles
Does this sound like you?
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Startups/New Businesses: you are a young or growing business generating revenue and ready to invest in a professional brand that aligns with your vision and supports your objectives. You seek direction to establish a strong, cohesive brand.
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Established Brands: you are a mature business looking to transform/refresh your brand or seek a new strategy to stand out in a competitive marketplace, adapt to today’s consumer, or align with a change of business.
Strike a chord? Let's explore the possibilities, get in touch with Ashley
Case Study
An established B2B manufacturer wanted to grow its business and refresh its brand. See what we accomplished.