My Story

My expertise comes from years of experience ranging from Fortune 500 brands to startups.

I started my career working with Lexus at a top integrated marketing & advertising agency in Los Angeles. I learned winning brand & advertising strategies from the best in the industry. Following years of experience under my belt, I had a desire to expand my horizons and headed to Australia. I settled down in Sydney, where I earned corporate sponsorship to work with Toyota. I started on the creative agency side of the business and then got called upon to work client-side. On the corporate side, I worked cross-functionally across the business and with agencies to manage the brand. As a brand manager, I saw the growing importance of data, analytics, and technology. Wanting to be at the forefront, I decided to pursue a Master's degree in Business Analytics & Big Data; I moved to Spain to attend IE Business School. Besides being a top school, I was drawn to IE for its emphasis on entrepreneurship. I’ve always had an entrepreneurial spirit and wanted to explore the startup world. "After graduation, I ventured into the startup and tech space with my own business plan. Among the lessons from this experience, I learned that my true passions lie in idea generation, business development, and brand strategy. I also saw that many startups and small businesses struggle to create impactful brands on their own.

Today, I empower startups and small/medium-sized businesses with a strategic foundation to build an impactful brand that drives revenue and success. My ultimate goal is to help businesses unleash their potential and make a positive impact in the world.